Big health is a global concept based on the development of the times, social needs and changes in disease spectrum. It focuses on people's food, clothing, housing and transportation as well as people's life, aging, illness and death, pays attention to various risk factors and misunderstandings affecting health, and advocates self-health management, which is put forward under the guidance of the concept of comprehensive care for the whole process of life. It pursues not only individual physical health, but also complete health in spirit, psychology, physiology, society, environment and morality. It advocates not only scientific and healthy life, but also correct and healthy consumption. Its scope involves all kinds of health-related information, products and services, as well as the actions taken by various organizations to meet the health needs of society.
The background of the concept of Big Health
The 21st century is the century in which human beings pursue health; the 21st century is a new era for everyone to enjoy health care; In the 21st century, from developing economy to caring for one's own health; Health is what people need most in the 21st century. Health is the most precious wealth of life! Nothing can be said without a healthy body and mind.
However, the current sub-health situation of Chinese residents is in urgent need of correction, and their health care awareness and health care behavior need to be strengthened. It is necessary to further publicize scientific fitness knowledge, oppose heresy, advocate civilization, and further standardize the main behavior of health food enterprises. In view of the current market situation of the pharmaceutical and health care industry, consumers need scientific theoretical knowledge for correct consumption guidance. At the same time, China's social health service institutions and talents are extremely scarce, In the face of "WTO entry" competition, the national health industry and national health culture need to be supported and promoted. It can be seen that the health situation in China is difficult to be optimistic, and it is inevitable to build a "big health project":
The new medical reform advocates prevention first, and the State Administration of Traditional Chinese Medicine has clearly put forward the medical guiding principle of "treating diseases before treatment". This has promoted the rapid maturity of China's big health industry. Life and health is a process of whole-process care. In the face of modern diseases, it is often too late for post-treatment.
With the economic development and the rapid improvement of people's living standards, while people enjoy the fruits of modern civilization, the disease of civilization, namely lifestyle disease, is becoming increasingly popular, and more and more people are in sub-health status. Living conditions have improved, but food safety and environmental hygiene problems have emerged one after another, and the quality of life has declined. Nowadays, some chronic diseases are prominent and people do not pay attention to sub-health, which has seriously affected people's health, consumed a lot of social medical resources and medical expenses, and many people have become poor due to disease. According to the research results recently published by the famous British biologist Baffin, the life span of mammals is generally 5-7 times of the growth period. For example, the life span of cattle is about 6 years, and the life span is about 30-42 years. The human growth period is about 20 to 25 years, and the natural life span should be 100 to 175 years. But such a life span has not been achieved. The reasons are caused by human beings themselves, such as not paying attention to scientific health care, scientific diet, and optimizing the environment. It is necessary to establish the concept of great health and take the initiative to pay attention to life from various aspects to ensure physical health and prolong life. The average life expectancy of Chinese people has reached 73 years old from less than 50 years old in the past, but many people are in bed or semi-bed with illness. Although they survive, the quality of life is low.
At different historical stages, people's health awareness and disease prevention focus are also different, and the health content is constantly updated. For example, in the United States, 1875-1925 was the environmental era, characterized by smallpox vaccination, surgical disinfection, and public health services; 1925-1950 was the era of medicine, characterized by the widespread use of sulfa drugs, penicillin and anti-tuberculosis drugs; From 1950 to 1980 was the era of lifestyle, characterized by cardiac surgery, heart transplantation and coronary artery bypass grafting; Thirty years later, in 2009, US President Barack Obama made this statement and called for the reform of the US medical and health system. "It is the high cost in the medical field that poses a huge threat to our economy. This is an increasingly high obstacle in front of our families and businesses, a thorny time bomb in front of the federal government, and an unbearable burden on the life of the United States." The rapid economic development of the United States after World War II. Unexpectedly, cardiovascular and cerebrovascular diseases, diabetes and other diseases of wealth have also followed, which is still a problem today. Developed countries have shifted their focus to the field of prevention in order to meet the challenges posed by lifestyle changes. China, which has broken away from food and clothing and is in transition to a well-off society in an all-round way, also faces the same health challenges. The number of sub healthy people, the rise in the incidence rate of chronic diseases, and major public health events have repeatedly sounded the alarm bell, prompting the government to propose a "forward prevention strategy".
Big Health significance
(1) "Great unity of the world and great harmony of mankind. The cause of big health is a common responsibility of all mankind. It involves the fair access to basic rights and interests and physical and mental health, and the collective prevention of threats across national boundaries. It is also related to the peaceful coexistence and collaborative progress of mankind. Building the" World Health Organization Alliance " The power of creating civilized culture will play an important role in the sustainable innovative development and friendly cooperation of regional and global health undertakings. "
(2) The concept of big health helps to improve people's health literacy, accept scientific health guidance and correct health consumption.
(3) Big health is closely around the core of people's expectations, so that people can "live better, live longer, get sick less, get sick later, improve the quality of life, and walk safely".
(4) Advocating a healthy lifestyle is not only 'cure', but also 'prevent disease'; Eliminate sub-health, improve physical quality, reduce pain, and do a good job in health security, health management, and health maintenance; We will help people shift from the way of overdrafting health and fighting disease to the new health model of caring for health and preventing disease.
How to establish the concept of big health
To establish the concept system of big health, first of all, we need to establish healthy values. Health is not only the most valuable wealth of individuals, but also a social asset. Maintaining health is also a social responsibility; Another is the healthy economic view. Health investment is the most rewarding investment. Health investment is regarded as an important part of personal expenditure, and health investment is regarded as the most direct growth point to provide public goods, expand domestic demand, and drive economic development; Then there is the healthy social view, and there is the healthy humanistic view. Health embodies a kind of humanistic spirit, and also reflects the degree of civilization and progress.
We should start with children and improve the health education system. Include health education in school routine education, and let health knowledge enter the classroom and textbooks. Actively carry out social health education and popularize health knowledge among the whole people. Fully reflect the sustainability of health education and accept health education for life; More importantly, we should fully reflect the scientific nature and disseminate accurate and advanced health knowledge and information. The whole nation develops great health and promotes the concept of great health.
To change the concept of national health, on the one hand, it needs the correct guidance of the government and the establishment and improvement of relevant security mechanisms; On the other hand, it is the best policy to popularize life science, establish the concept of health and civilization, and prevent diseases before they occur. Enterprises engaged in the life and health industry should also shoulder corresponding social responsibilities in health education.
Four systems of big health care industry
With the promotion and improvement of people's health as the center, and raising the life expectancy of the whole people as the mission,
(1) Establish the concept system of big health care
This requires people to establish healthy values. Health is the most valuable asset of life, not only personal assets, but also social assets. Maintaining health is a social responsibility. This also requires people to establish a healthy economic outlook, and health investment is the most rewarding investment. Take health investment as an important part of personal expenditure, and take health investment as the most direct growth point to provide public goods, expand domestic demand and promote development; This also requires people to establish a healthy social view, take the health of the whole people as one of the goals of social development, and build a healthy family and a healthy society; This requires people to establish a healthy view of humanity. Health reflects a humanistic spirit and the degree of civilization and progress.
(2) Popularize the big health education system
Health education should be included in the regular school education, and health knowledge should be introduced into the classroom and textbooks; We should actively carry out social health education and popularize health knowledge among the whole people; We should also fully reflect its sustainability, so that people can receive health education throughout their lives; More importantly, we should fully reflect its scientific nature and disseminate accurate and advanced health knowledge and information.
(3) Develop the big health industry system
Develop industries with the goal of treating diseases and maintaining life safety, such as medical equipment, medical health and pharmaceutical industry; Develop industries aimed at delaying aging, preventing diseases, and maintaining life and health, such as health products, functional foods, safe water, and health drinks; Develop industries related to health and environment, such as environmental protection industry and resource industry.
(4) Improve the big health service system
We will continue to improve public health services and create a public health environment and living environment for the participation and common benefit of the whole people; Continuously improve professional health care services, including medical prevention and early warning services, professional health examination, social health and personality health management services; Continuously improve health information services, including health culture and health communication. The ultimate goal of developing the big health and big health care industry and establishing the four major systems of the big health and big health care industry is to make people live well, live long, get sick late and leave safely.
